Carma Labs, makers of Carmex, has recruited actress Shay Mitchell as the lip balm brand’s new spokesperson.  Mitchell is best known for her role in the ABC family series, Pretty Little Liars.

Paul Woelbing, president of Carma Laboratories, Inc., commented:

“Shay’s love of fashion and beauty products makes her the perfect fit for our Moisture Plus lip balm line. Her style exemplifies the trendy, chic user that we envisioned when we designed and created this line and we look forward to working together.”  

Carmex recently reinvented the brand with its stylish new slim stick packaging.